The Prince of Wales's Charitable Foundation

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How we are funded

Landscape image with the Waitrose Duchy Organic logo in the top right corner


Sustainability plays an important role in the work of the companies that make up the Charitable Foundation’s commercial arm. These companies donate their profits to the Charitable Foundation, providing the income needed for charitable giving.  The Charitable Foundation also receives income from Trusts and Foundations as well as High Net Worth donors. 

Waitrose Duchy Organic

Good Food, Good Farming, Good Causes

HRH The Prince of Wales launched Duchy Originals in 1992 with its first product - a biscuit made from wheat and oats grown organically on the Home Farm at Highgrove. Since then, the range has grown to include more than 300 products, from everyday vegetables and milk to noteworthy ales and biscuits. Waitrose Duchy Organic is now Waitrose's flagship organic brand.

The Prince of Wales aimed to create what he calls a ‘virtuous circle’ by creating a company that helped small farmers find a new market for their goods while offering consumers natural, high quality food and promoting more sustainable production methods that improved soil health and protected the environment. Products in the Waitrose Duchy Organic range are made with high-quality organic ingredients, using meat sourced with sound animal husbandry and high welfare standards.

To complete the ‘virtuous circle’, the groundbreaking Partnership between Duchy Originals and Waitrose is built on the shared principles of Good Food, Good Farming, and Good Causes as set out in Waitrose's Good Food Charter.  The Partnership aims to encourage British organic farming, thereby helping to preserve our heritage in the countryside. Sales of Waitrose Duchy Organic products provide a donation to the Charitable Foundation and The Prince's Countryside Fund. To date, over £17 million has been donated to the Charitable Foundation.

Highgrove Enterprises

Highgrove Enterprises is a trading company of The Prince of Wales's Charitable Foundation. The company manages the Highgrove shops which are currently located at Highgrove House and Tetbury as well as the online shop and garden tours to The Prince of Wales’s Highgrove Estate in Gloucestershire.

The shops sell organic foods and exclusive branded products for the home and garden. The products are inspired by the Highgrove Garden and the wide-ranging interests of The Prince of Wales. All products meet rigorous buying criteria and are sourced responsibly with regard to environmental issues. 

Profits from the Highgrove shops and tours of Highgrove gardens are donated to The Prince of Wales's Charitable Foundation.

Trusts and Foundations

In March 2015 and December 2016, the Charitable Foundation received an award of £525,000 and £850,000 respectively from the players of The People's Postcode Lottery.