The Prince of Wales's Charitable Fund

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Subsidiaries and Projects

The Prince of Wales at the out of the blue awards

The Prince of Wales's Charitable Fund has charitable and trading subsidiaries in the United Kingdom and Romania.

The Prince's Countryside Fund (PCF)

The Prince's Countryside Fund was established in 2010 as a response to concerns expressed by HRH The Prince of Wales and by Business in the Community's Rural Action Leadership Team regarding the future of farming and rural communities in the United Kingdom. Given these origins, The Prince's Countryside Fund operates in accordance with the vision of HRH The Prince of Wales which is to help improve the sustainability of British Farming and the rural communities that support, and are supported by, farming in the UK.

Duchy Originals Limited

Founded in 1990 by HRH The Prince of Wales with its first product, a biscuit made from wheats and oats grown organically on the Home Farm at Highgrove, the range has now grown to include more than 300 products. Waitrose Duchy Organic is now one of the top 30 grocery brands in the UK measured by retail sales. Duchy Originals Limited is a wholly-owned subsidiary of PWCF. The company continues to derive income from royalties and donate any profits to PWCF.

Highgrove Enterprises

Highgrove Enterprises is a trading name of AG Carrick Limited. The company manages the Highgrove shops which are currently located at Highgrove House and Tetbury as well as the online shop and garden tours to The Prince of Wales’s Highgrove Estate in Gloucestershire.

The shops sell organic foods and exclusive branded products for the home and garden. The products are inspired by the Highgrove Garden and the wide-ranging interests of The Prince of Wales. All products meet rigorous buying criteria and are sourced responsibly with regard to environmental issues.

Profits from the Highgrove shops and tours of Highgrove gardens are donated to PWCF.

The Prince of Wales's Foundation Romania (PWFR)

Established in 2015, PWFR takes forward The Prince of Wales's charitable work in Romania. PWFR has developed a number of projects to support the architectural heritage preservation, farming and sustainable development of Romania. PWFR is a subsidiary of The Prince of Wales's Charitable Foundation trading as The Prince of Wales's Charitable Fund (PWCF). 

The Prince's Accounting for Sustainability Project

The Prince's Accounting for Sustainability (A4S) Project is part of PWCF. The A4S project and its affiliate organisation the International Integrated Reporting Council (the IIRC), encourages the responsible business community to recognize the benefits of considering the environment and wider society as part of their day-to-day business decisions; and establish a global framework for integrated corporate reporting.